LUAR is the reversed namesake label of Brooklyn, NY-based designer Raul Lopez. LUAR has been hailed as one of New York’s most exciting brands and its timely point-of-view has drawn international acclaim. In 2022, LUAR won the CFDA Award for American Accessories Designer of the Year. The following year, LUAR was a finalist for the LVMH Prize for Young Fashion Designers. Lopez launched LUAR in 2011 with a compulsion to create designs based on the low and middle-income communities he grew up among in New York — a perspective that had long been missing from American fashion. The designer's entrenchment in downtown New York City scenes inspired him to marry visual hallmarks of his Dominican heritage with the fluidity of underground nightlife. The brand considers affordability and accessibility when designing ready-to-wear, accessories and lifestyle goods for all gender identities.