When Victoria Beckham launched her eponymous label, in 2008, she was a pop culture phenomenon with a taste for high fashion. The industry didn’t expect Posh Spice to succeed— yet she has done just that. From the sequence of 10 dresses devoted to quality, cut and fit that she started with, Beckham has expanded into accessories, eyewear, shoes, and, most recently, a bestselling makeup collection with Estee Lauder. She has two stores (in London’s Mayfair and in Hong Kong), a more affordable, playful little sister line, and a wildly successful 2017 Target collection to her credit. While the world’s top models walk her New York runways, she remains her own best advertisement for the label, regularly wearing her latest creations. And Beckham, awarded an OBE in 2017 for her services to the fashion industry, gives in other ways too: In 2014, she was appointed International Goodwill Ambassador for UNAIDS, for which she raises awareness about HIV.