You know that this 29-year old Bahamian singer—and global phenomenon—has impacted fashion when you look back on one season’s worth of shows and the word you’ve written in your notebook again, and again, and again, is Rihanna. (Remember Spring 2014? It was a veritable RiRi-fest of Technicolor furs, ironic sequins, crystal fringing and low-slung hip-hop, all of which she’d worn in heavy rotation the previous six months.) Like all good fashion icons, she keeps us guessing as to what’s next—new names, flashback revivals, OMG-I-can’t-believe-she-already-has-that latest runway hits. And Rihanna’s vision for Fenty Puma indicates she can harness her pop art style into a serious business that plenty of people aspire to wear.