Bettina Fetzer is the vice president for communications and marketing at Mercedes-Benz AG. She joined the company in 2004 and subsequently held roles throughout sales, communications and marketing. In 2018, she assumed the role of vice president for marketing, and in 2021 she added an additional sector, global communications, to her title. In this role, Fetzer is responsible for positioning Mercedes-Benz as a modern luxury automotive brand by setting new levels for authentic, iconic and consistent brand experiences. Mercedes-Benz has been a strong supporter of the fashion industry for 30 years. Under Bettina Fetzer’s leadership, the brand has supported fashion design talents and partnered up with the likes of Virgil Abloh, Proenza Schouler, Heron Preston and Sacai just to name a few. In addition to her responsibilites at Mercedes-Benz, Bettina Fetzer is also an independent director at Moncler SpA.